Box of chocolates poster:
This poster was designed in February 2006. It was not introduced as a Valentines campaign but I think the month it was designed may have had an on influence on the theme – hearts and chocolates. We had just moved to our new offices and had to change our Helpline telephone number. We wanted a poster that moved away from the image of a woman with physical injuries and to get a more subtle message across about domestic abuse. It was important that we had a poster that would catch women’s attention when it was displayed in places such as waiting rooms. The volunteers at the Helpline thought that this was the most eye catching poster and wanted tear off telephone numbers for women to be able to discreetly take the number. We have continued to do this on subsequent posters; women and agencies feedback that this is a useful way to get the number.
Mask poster:
The mask poster was designed as a campaign to catch the attention of family and friends of women that are experiencing domestic abuse. Again the volunteers at the Helpline were very much involved in deciding on the design of the poster. The poster was introduced for our 30th anniversary in December 2008. We wanted to target friends and family as often they will know about the abusive relationship either because the woman has confided in them or because of things they have seen. As part of the Helpline service we also offer support and advice to friends and family. We wanted to encourage them to offer support by:
- Believing what the woman tells them. Explaining that they may be surprised and it may conflict with their impression of the abuser, but such people can be very skilled at presenting themselves in a good light.
- Giving support. Tell the woman that it is not her fault, even if they think it is, and that there is never an excuse for abuse. Letting them tell you what they feel able to, at their own pace. Keep the lines of communication open so that she doesn’t become more isolated.
- Providing information. Give her local Helpline, outreach or other support number
- Providing practical support. For example offering to look after their children, while they see a solicitor or the housing department.
|
Urdu/Punjabi poster:
For a long time we wanted a poster specifically for women whose first language is Urdu or Punjabi, as we provide a Community Helpline Language Service (CHLS) in these languages. We knew that we would not be able to translate our current posters as the images would not translate well to the South Asian culture. We finally secured funding and the process of designing the image and the wording began. Our CHLS Supervisor and one of the Helpline volunteers put in a lot of work with our designer and photography agency to get the image and wording they wanted. The feedback on the poster has been very positive with people saying it has a powerful impact.
The poster says:
Are you suffering from domestic abuse at home?
Are you a woman living with emotional, physical, financial or sexual abuse or being forced into marriage?
From someone you are in a relationship with, have previously had a relationship with or from a close family member.
If you need to talk to someone in confidence in Urdu or Punjabi, call the Helpline on 01616 636 7525 Monday & Tuesday 10am – 1pm and Wednesday 1pm – 4pm
 Open WDAH Urdu Punjabi poster (pdf)
|
Can't read these files?